Charting Our Course: Tennessee Overhill Communities in the 21st Century

In 2009, with financial support from Appalachian Regional Commission, TOHA sponsored a series of training workshops aimed at developing knowledge and skills in the Cherokee National Forest gateway communities to capitalize on the opportunities that are presented by the Forest while meeting the challenges of sustaining our local assets. The training also included Community Exchange Trips in which community members…

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Niche Marketing

Several years ago the Tennessee Overhill Heritage Association embarked on niche marketing approach to attract tourists. A community meeting was held to identify unique assets in the Overhill, determine which of those assets fit current tourism niches, and then design a marketing strategy to link our assets to appropriate tourism markets such as cultural tourists, outdoor enthusiasts, ecotourists and agritourists.…

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The Tennessee Overhill Cultural Legacy Project

The Tennessee Overhill Heritage Association (TOHA) believes that preservation of traditions and folkways is as important as preserving buildings and landscapes. The purpose of the Cultural Legacy Project is to identify local artists, research artistic traditions that are rooted in the Overhill, and develop ways to present our arts and artists to local audiences and tourists. The Cultural Legacy Project…

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